Do I Need To Register For A Brand Name For Amazon Fba
Amazon has provided global access to sellers through its platform, and it'southward now easier than ever to annals for their Make Registry program. This will assist y'all create your own brand store and ensure that your brand is protected from malicious actors.
Without brand registration, yous cannot launch your own storefront.
Brand registry at Amazon provides you with complete buying of the products y'all're selling, and it besides provides you with the authority to control your production listings and ensure that the product information is up-to-date and correct.
Why Make Registration?
Imagine list a high demand product, creating the perfect listings, and start reaping the rewards of your hard piece of work. So, another seller blatantly copies your product details and establishes listings of their own and takes all the profits away from yous.
To avert such bug and to go the sole authority of the product at Amazon, you demand to consider Amazon Brand Registry (ABR).
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Benefits Of ABR:
In one case you become the approval of registration, your brand volition enjoy unlike privileges, which would non be available otherwise:
- Protect yourself from any counterfeit seller through a product'south trademark.
- Don't let any other seller to link to your production listings.
- Enhance brand visibility and organically rank your listings higher.
- Create an Amazon shop, a sort of mini-website for your products.
- Track the records of digital marketing efforts through third parties.
- Register your products without the need for EPNs or UPCs.
- Get enhanced client support from Amazon.
Brand registration is a simple procedure, explained here in 5 steps:
Footstep one: Make Trademark Registration
Before getting your brand registered at Amazon, the starting time step is to have an active brand trademark. A brand trademark is an intellectual property and legal brand protection provided to your brand. You can go your brand trademark registration online or by visiting the legal office responsible for the trademark registration in your country.
Currently, Amazon allows you to accept an active trademark registration in any of these nineteen countries: Commonwealth of australia, Poland, Brazil, Canada, United states, United Arab Emirates, Turkey, Singapore, Sweden, Great britain, France, India, Germany, Japan, Italy, Saudi Arabia, Mexico, Netherlands, and Espana.
Brand trademark registration with your local office is a requirement to register as a brand on Amazon. This is the lengthiest part of the process.
Legal Requirements:
Each of these countries has unlike legal requirements to fulfill for the documentation earlier registration. Depending on the marketplace you want to touch, you will need to pay varying fees unrelated to Amazon. The trademark registration is in two forms:
- Text-based marks
- Image-based marks with numbers, letters, or words
In instance y'all do not take the registered trademark, Amazon offers you the selection to go the awaiting trademark application filed through Amazon IP Accelerator. Amazon hires law firms that can help to register your make trademark quickly.
The benefit of registration through Amazon IP accelerator is that you can start an Amazon brand shop before the completion of the registration. Amazon does not charge whatever fee for the trademark registration, but the cost is for hiring the law house.
Stride 2: Go to Amazon Brand Registry
In stride 2, you simply have to google Amazon Brand Registry. In the search results, yous will find the Amazon brand service page. Select the specific search event.
Afterward visiting the website, select the brand registry selection and click on Enroll. A pop-up window volition appear and will inquire nearly where you want to enroll your make.
Yous take to select the marketplace and where you are going to sell your products through Amazon. It is mandatory to select the right marketplace because of the differences in legal requirements of each country.
After selecting the market place, yous will motility to a new page.
Click on enroll a brand. The system will redirect you to the registration page, where y'all will take to fill out important details related to your make.
Pace 3: Brand Eligibility
In the brand eligibility section, it volition ask you 3 questions related to your make store:
- First, whether you lot have a product and packaging that accept a permanently affixed brand name and logo. You must have the designed logo and packaging for your products. You cannot register your shop on Amazon without.
- 2nd, you tin enroll more than than 10 different brands in Brand Registry. Select as per your intention, information technology won't affect your registration process.
- Third, register your brand name. It'south necessary to have the same proper noun you have used to annals equally a business trademark during footstep i.
After filling out the details click on the Side by side push button.
Step four: Give Details on Intellectual Property (IP)
This is the 2d stage of registration, where it will ask you lot for details regarding your trademark. It states that there are 2 acceptable trademark types—images and texts.
- First, enter the trademark type. Select the type based on the trademark y'all have registered for your make.
- Second, if you select "give-and-take," and so information technology volition ask yous to mark your name. In example yous have an paradigm trademark, this pick volition non exist available.
- Third, enter the trademark number. It is available to you after the make trademark registration. Lastly, it volition ask you the trademark role.
Select it co-ordinate to the region where you lot take registered your brand.
Stride 5: Give Characteristics of your Brand
This is the last phase of the registration, here you lot need to share some of the characteristics of the products.
Kickoff, the system will inquire whether your product has ISBNs, EANs, UPCs, or other GTINs. In case they do, provide them. Otherwise, you can select the NO pick.
The benefit of having an Amazon brand store is that you lot can all the same register your products through Amazon without having UPCs and EPNs.
However, in the example of GTINs, you take to either submit the GTINs Exemption Request (unless your product falls under the category that does not require GTINs).
After selecting the NO pick, it volition ask you to select the category of the product. Select according to the product you are planning to sell on Amazon.
It will inquire yous if you lot sell your product online.
If yes, provide the information on where y'all are selling it.
Next, it will inquire you Seller and Vendor Information:
- Existing human relationship of your make with Amazon
- Whether your brand manufactures the products or non
- Whether your brand license trademarks to others who industry products
- Where your products are manufactured
- Where the make'southward products are distributed
This is the last stage after filling out all the information correctly, select the Finish button. Ensure that you have the complete information before initiating the registration process. Now, you can savour your Amazon branded store.
Wrapping Up:
ABR offers y'all an opportunity to annals your product and enjoy the returns like any concrete shop by protecting your intellectual rights.
The step that takes the most time in this process is the brand trademark registration. Every bit a brand, you should take steps to protect your trademarks ASAP.
The balance is a simple procedure of providing the information online and enrolling in ABR. Amazon reps will review the documents and in a few days volition provide you with the confirmation and allow y'all to enjoy the benefits of the Amazon Branded Store.
Originally published Apr xxx, 2021
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Frequently Asked Questions
How do I register my make on Amazon?
After creating the Amazon seller account, visit the Brand registry. Click on Enroll and fill out the details based on your make trademark details.
Do I need to register a brand on Amazon?
It is not mandatory. However, if yous want to protect your product listings and do not want anyone else to sell out the aforementioned production, and so you should annals your brand on Amazon.
How long does it take to become a brand registered on Amazon?
On average it takes nigh ii weeks to get your make registered on Amazon if you have completed all the requirements and fill out the details correctly.
Do I Need To Register For A Brand Name For Amazon Fba,
Source: https://www.sunkenstone.com/blog/how-to-register-your-brand-on-amazon/
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